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Dear Hip Hop

Hennessy x Nas

We were brought on to edit and create text animation for this dynamic spot, created for Hennessy's Fifty Years of Hip Hop campaign, featuring the legendary rapper Nas. The piece is framed around a letter written by Nas to hip hop, and showcases the genre's rich history in New York City.


Director: Renell Medrano
Director of Photography: Jake Gabbay
Production: The Canvas Agency
Production: Ice Studios
Executive Producer: Michaela Peker
Editor: Alex Ramsey at Cross Cut Pictures
Colorist: Jonny Thorpe at Glassworks VFX
Color Producer: Andrew Patrick at Glassworks VFX
Sound Designer: Moritz Staub at Staub Audio

Text Animation: Hayden Smith at Cross Cut Pictures
Video Post Producer: Cassie Doyle at The Canvas Agency
Video Post Production: Cross Cut Pictures